A one-stop shop for information about climate change, presented in a simple format that is easily digestible, shareable, and nonpartisan.
The problem: There is no shortage of climate change-related information, with new studies, articles and analyses emerging each day. However, most people do not have time to read even the shortest articles about climate change. Furthermore, most of this information is difficult to understand by the average reader without a background in a climate change-related field.
The solution: Getting climate change information today is about as difficult as catching a cab before ride-sharing apps exploded in popularity. Think of how easy it is to get from Point A to B now compared to ten years ago—the Carbon Capital aims to replicate this transformation, except in climate communications. No more long, dense articles. Now you can get the most important climate information in concise posts no more than three bullet points in length.
The goal: By making climate information more accessible and easier to understand, the Carbon Capital seeks to promote dialogue around solutions to the climate crisis in ways that appeal to citizens across the political spectrum. For some, thinking about the vast scope of the climate crisis can be paralyzing and depressing. While it may sometimes seem that disaster is inevitable, it is not too late for society to hedge against the most catastrophic climate risks. The Carbon Capital is dedicated to conveying information that motivates people to be a part of the solution to the climate crisis.